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    <loc>https://www.fashionisscience.com/greenwash/the-time-we-stopped-fast-fashion</loc>
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    <lastmod>2023-01-11</lastmod>
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      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/9032ce65-351b-4386-af71-abde1416e25d/Cost+of+a+shirt.png</image:loc>
      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Source: Clean Clothes Campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/cc1c3621-55ca-4210-9d23-f26020f57db6/Fast+fashion+piracy.png</image:loc>
      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Existential dread sells greenwashed products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/b90577dd-f1a8-4d3a-b31e-cbe1fcd9b660/even+if+you+boycot+fast+fashion.png</image:loc>
      <image:title>Greenwash 101 - The time we stopped fast fashion… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fashionisscience.com/greenwash/corporations-start-pollution-they-can-stop-it</loc>
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    <lastmod>2022-04-28</lastmod>
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      <image:title>Greenwash 101 - Corporations Start Pollution, They can Stop it… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Greenwash 101 - Corporations Start Pollution, They can Stop it… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/05f4875b-a295-447d-a9fb-a6680232353b/People+Create+Pollution+Strategy.png</image:loc>
      <image:title>Greenwash 101 - Corporations Start Pollution, They can Stop it… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/c4e25719-fe0b-41a3-86e7-78f00dc910b4/Capitalism+made+me+do+it.png</image:loc>
      <image:title>Greenwash 101 - Corporations Start Pollution, They can Stop it… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/4ab65867-3d22-4180-bb38-f5410ce6c6b3/The+fashion+industry.png</image:loc>
      <image:title>Greenwash 101 - Corporations Start Pollution, They can Stop it… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/6d5153ed-5743-4436-9efc-de9640427058/Crisis+Articles+Sell+Greenwashed+Ads.png</image:loc>
      <image:title>Greenwash 101 - Corporations Start Pollution, They can Stop it… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fashionisscience.com/greenwash/the-fashion-circular-economy-is-not-based-on-science</loc>
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    <priority>0.5</priority>
    <lastmod>2023-01-11</lastmod>
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      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/3ab2aa23-0bcd-4674-b188-5543ef76e4f8/Circular+Economy+Not+Science+Butterfly+Diagram.png</image:loc>
      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/3d8c877f-690e-413d-8fab-db93849ec3eb/Circular+Economy+Diagram.png</image:loc>
      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Source: Ellen MacArthur Foundation. An artistic interpretation of the Ellen MacArthur Foundation’s 2015 Circular Economy diagram.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/61b92faa-fe26-48ca-9e1b-bf3cc52d5e04/9%25+of+plastics+ever+have+been+recycled.png</image:loc>
      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Source: Journal of Advanced Science</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/9421307b-83a6-4db0-be57-58976e098196/Sustainable+fashion+100%25.png</image:loc>
      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>The vague definition of “Sustainable” leads to greenwash.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/23821de4-d68c-4cfb-afd0-accb1636d3d0/everything+stretch+has+spandex+and+cant+be+recycled.png</image:loc>
      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Greenwash 101 - The fashion circular economy is not based on science… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fashionisscience.com/greenwash/welcome-to-fashion-greenwash-101</loc>
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    <lastmod>2022-06-03</lastmod>
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      <image:title>Greenwash 101 - Welcome to fashion greenwash 101.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/8b3caa95-b3af-408d-9a91-f39622ea308b/The+problem+with+fashion+education.png</image:loc>
      <image:title>Greenwash 101 - Welcome to fashion greenwash 101.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/45580f12-9f99-431b-9e8e-e5a9d0c1cc76/Science+in+the+fashion+industry.png</image:loc>
      <image:title>Greenwash 101 - Welcome to fashion greenwash 101.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/b7b64ad4-1bd2-421d-885e-09e3fbee518a/Greenwash+Image+1.png</image:loc>
      <image:title>Greenwash 101 - Welcome to fashion greenwash 101.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/58bccc86-1ccb-4ca2-8a5f-35f57dcf75ef/sustainable+fashion+a+vague+philosophy.png</image:loc>
      <image:title>Greenwash 101 - Welcome to fashion greenwash 101.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/944b2e99-a56c-4827-aae7-07446c2ea630/Fashion+is+Science+teaches+everyone+image.png</image:loc>
      <image:title>Greenwash 101 - Welcome to fashion greenwash 101.. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.fashionisscience.com/greenwash/science-debunks-the-fashion-circular-economy</loc>
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    <priority>0.5</priority>
    <lastmod>2022-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/df3fb26c-1637-4da5-9eee-2f0c543d1e27/The+time+H%26M+redefine+100%25+in+the+2016+Sustainability+Report+p16.png</image:loc>
      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Source: H&amp;M Environmental Report 2016. One of the most impressive feats of greenwash: In H&amp;M’s redefined “100%” not be an “exact measurement”? Therefore everything was 100%! (H&amp;M 2016, p.16)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/18472b6c-e4e6-4ccc-b6a8-c7e152ad4158/The+time+H%26M+redefine+100%25+in+the+2016+Sustainability+Report+p14.png</image:loc>
      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Source: H&amp;M Environmental Report 2016. “100%” was redefined to mean anything so everything was 100%! (H&amp;M 2016, p.14)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/619b0c5e96412848ccc81dfa/29191f8d-e2c5-4668-8b23-77109ccfe40c/circular+economy+perpetual+motion+machine+title+image.png</image:loc>
      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Greenwash 101 - Science debunks the fashion circular economy… - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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